Today’s networked world produces large amounts of data with great diversity in terms of volume and data sources, with data from industry 4.0 and self-organized systems or services gaining an ever-increasing share. The invention of new technologies in the field of Big Data, therefore, requires new know-how. A key path to the integration of value creation and digitization systems and related services in industry 4.0 is to support human decision-making with automated digital algorithms. The gap between human cognitive abilities and the need to understand large amounts of data is widening and therefore requires technological support and specially trained professionals. BRIDGE-US aims to strengthen the required capabilities as a Big Data Expert by comprehensively marketing research. The project includes various activities ranging from different types of workshops, the presentation of a Big Data Award to the marketing of Big Data Research Made in Germany through innovative promotional materials and social networking activities. The project is scheduled to start on 1 June 2019 and run for 18 months. Our focus is on research topics in the areas of supply chain management, logistics, smart cities, and digital processes in healthcare. In this project, joint German-American concepts are to be developed which complement each other and are to be continued after the end of the project in order to sustainably develop project results.
Overview of BRIDGE-US goals as SMART goals